LIPSUL Pollock Roe gets its name from the expression “as beautiful as lips” thanks to its vibrant color and plump texture. Instead of overly salty or fishy pollock roe, we create Pollock Roe with a clean umami flavor that leaves a lasting smile after every bite.

Clean and Non Fishy Pollock Roe

Made with pollock roe that is flash-frozen immediately after being caught at sea, preserving its clean flavor and firm, bouncy texture without any fishy smell. With over 1.3 million cumulative sales and a 4.9star rating on Naver Store reviews, this Pollock Roe has already earned the trust of countless customers.

96 Hours of Craftsmanship

Designed with a low salinity level of around 3%, about one-fifth the saltiness of traditional Korean soy sauce, making it easy and enjoyable to eat on its own. Through a 24-hour tumbling process and 72 hours of low-temperature aging, it develops a deep umami flavor without excessive saltiness. Enjoy it grilled, paired with dishes, or even as a flavorful seasoning ingredient.

Premium White Pollock Roe with Natural Color

Made without artificial coloring to preserve the natural appearance of Pollock Roe. Produced hygienically in a HACCP-certified facility for safe and reliable quality.

Highlights

• Flash-frozen immediately after catch for a clean, non-fishy taste
• Low-sodium recipe and 96-hour process for rich umami without excessive saltiness
• No artificial coloring, produced in a HACCP-certified facility

Wooltari's Tip

Storage Instructions

Please store frozen at -18°C (0°F) or below immediately upon arrival. Thaw only the amount you need slowly in the refrigerator to best enjoy the roe’s naturally firm texture and clean umami flavor.

Brand Story

LIPSUL Pollock Roe began with the goal of changing the perception that pollock roe must be salty, fishy, and expensive. We use only premium roe that is flash-frozen immediately after catch and manufacture it directly in Sokcho through a long and careful process. The result is a reasonably priced Pollock Roe with clean flavor and balanced seasoning.

Sharing Korea’s Pollock Roe with the World

Just as Japan developed pollock roe into a beloved food culture, we are committed to properly introducing the true value of Korean Pollock Roe, where it originally began. We aim to bring Korean Pollock Roe to everyday dining tables in Korea and beyond, sharing it with people around the world.